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Surrounding Stone Brewery ︎

BRANDING & COMMERCIAL PACKAGING



A concept for a brewery located within the Scottish Highlands famous Fairy Glens. Nestled where it is believed fairies dwell since the origin of the pagan faith. Design inspired by the landscape and by the plants and weeds that dwell in the Isle of Skye.

DJCAD x Good Creative brief


#illustrator
#indesign



*Fairy Glens, Scotland circa 2017

Surrounding Stone Brewery values the importance of preserving the beauty of the Scottish Highlands


Brand Values
- To preserve the folklore of Skye
- To inspire others to explore the great landscape of the Highlands - To support environmental sustainability by incorporating ingredients from the Fairy Glen and the surrounding area
Brand Promise
Our water source comes from the Fairy Pools on Skye where the fairies bathe. It is believed if you bathe in these pools that you will have eternal beauty. Our hope is that by using this water we can still be enthralled with these qualities.
Philanthropic Value
We believe in preservation and want to give part of our profits to the Highland council area nurseries, primary schools and secondary schools who continue to educate students how to read and write in Gaelic.

Behind the Flavours (Created in the UK, so the spelling sticks)
For this concept I named the flavours of the beer after plants and flowers that grow in the Isle of Skye to help tie in the whimsical connection to the flavors with the location. 


Herb Robert

Blackthorn Blossom

Dog’s Mercury
Delieverables



About



_

HI THERE!
Thank you for visiting my website. I am passionate about creating meaningful designs that inspire others. Focused on multifaceted results from initiation to completion. 

I received a Bachelor of Fine Arts in Graphic Design, a minor in Digital Design and Fabrication (3D Printing) with Honors from the State University of New York at New Paltz. I additonally studied Communication Design on exchange from Duncan of Jordanstone College of Art and Design at the University of Dundee, Scotland. 

Interested in working together? Let’s chat ︎

*Captured in Alberta, Canada circa 2019


Currently & Noteworthy



Working ︎
Production Designer at the George Eastman Museum
&
Freelance Graphic Designer at Add Red, Print, Copy, Fax and More!

Previously at CHIEF Supply, American Farm Bureau Federation, the Smithsonian Center for Folklife and Cultural Heritage and Wegmans Food Markets

🌞 Reading ︎  
Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America

Continuation of learning ︎
Foundation HTML, CSS + Javascript with SuperHi

Skillshare Digital Illustration courses 

Podcasts/Audible I am listening to ︎
- How I Built This with Guy Raz
- No Such Thing As A Fish
- Overtime by Dribbble
- Design Matters with Debbie Millman
- Making History by BBC Radio 4
- Dare to Lead by Brené Brown
Other Achievements ︎
AIGA Member
The Professional Association for Design
Upstate New York Chapter
April 2018 – Present

SUNY New Paltz Honors Program,
August 2015 – May 2018

SUNY New Paltz Design Society
Vice President (Member 2014-2017)
Jan 2016 – December 2017

Designer for Dundee University’s Student Run Magdalen Magazine, Jan 2017 – May 2017


2013 Best of Photography Honorable Mention
by Photographer’s Forum
*Captured in Delphi, Greece circa 2012


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© VICTORIA FALCO 2019.