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Smithsonian Center for Folklife and Cultural Heritage ︎

2016 SUMMER INTERNSHIP



“The Center for Folklife and Cultural Heritage is a research and educational unit of the Smithsonian Institution that produces the Smithsonian Folklife Festival, Smithsonian Folkways Recordings, exhibitions, documentary films and videos, symposia, publications, and educational materials.”

During my summer at CFCH, I designed and illustrated for a range of projects including large format event and environmental wayfinding signage for the festival, and smaller print related material.


#illustrator
#indesign


“At the Smithsonian Folklife Festival, experience music, dance, crafts, foodways, storytelling, and other living traditions from around the world. Our goal is to work with communities to strengthen and preserve their cultures and share them with you on the National Mall in Washington, D.C.“ - https://festival.si.edu/



*Designed “On The Move” Sign for this educational tent
About the Festival: The Folklife Festival is organized into programs featuring a state or region of the United States, nations of the World and special cultural themes. It takes about a year or more of organizational structured research to bring cultures to the mall. The staff work in a team approach style where the curators, educators, and designers assign roles to make sure everything gets done in time for the opening ceremony. The designers and educators go to the countries or regions to learn first hand about the cultures they are going to have represented. They document the cultures traditional process with pictures of the area to understand color schemes, semantics, cultural symbols to help with designing the layout and style of the upcoming festival.

The festival is held on the National Mall every summer for two weeks. The festival presents a cultural dialogue in music, craftsmanship, work, food, and words. 

The two programs at the festival in Summer 2016 were called Sounds of California and Basque, Innovation by Culture. At the festival, they had many different tents set up where they showed tourists how they make shoes, play sports, representation of their working-class careers and even perform various dances from different regions while wearing traditional attire.


Other environmental signage I created:






About



_

HI THERE!
Thank you for visiting my website. I am passionate about creating meaningful designs that inspire others. Focused on multifaceted results from initiation to completion. 

I received a Bachelor of Fine Arts in Graphic Design, a minor in Digital Design and Fabrication (3D Printing) with Honors from the State University of New York at New Paltz. I additonally studied Communication Design on exchange from Duncan of Jordanstone College of Art and Design at the University of Dundee, Scotland. 

Interested in working together? Let’s chat ︎

*Captured in Alberta, Canada circa 2019


Currently & Noteworthy



Working ︎
Production Designer at the George Eastman Museum
&
Freelance Graphic Designer at Add Red, Print, Copy, Fax and More!

Previously at CHIEF Supply, American Farm Bureau Federation, the Smithsonian Center for Folklife and Cultural Heritage and Wegmans Food Markets

🌞 Reading ︎  
Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America

Continuation of learning ︎
Foundation HTML, CSS + Javascript with SuperHi

Skillshare Digital Illustration courses 

Podcasts/Audible I am listening to ︎
- How I Built This with Guy Raz
- No Such Thing As A Fish
- Overtime by Dribbble
- Design Matters with Debbie Millman
- Making History by BBC Radio 4
- Dare to Lead by Brené Brown
Other Achievements ︎
AIGA Member
The Professional Association for Design
Upstate New York Chapter
April 2018 – Present

SUNY New Paltz Honors Program,
August 2015 – May 2018

SUNY New Paltz Design Society
Vice President (Member 2014-2017)
Jan 2016 – December 2017

Designer for Dundee University’s Student Run Magdalen Magazine, Jan 2017 – May 2017


2013 Best of Photography Honorable Mention
by Photographer’s Forum
*Captured in Delphi, Greece circa 2012


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© VICTORIA FALCO 2019.