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Scottie on the Hudson ︎

RESTAURANT BRANDING



Bridging the Atlantic gap to bring Scottish Cuisine to the Hudson River Valley. A branding concept for a contemporary Scottish-American restaurant located Poughkeepsie, New York, in the heart of the Hudson Valley region.


#illustrator
#indesign



Owned and operated by Scots, they brought over their traditions to a place that reminds them of home. Scottie on the Hudson offers an authentic atmosphere of modern Scotland through food and drink.

Core Logo
The brand identity is inspired by two entities:

The Scottish Terrier, also known as the “Scottie” is one of the more popular Scottish breeds and is most often seen on shortbread tins and postcards.

The grey ripples are to represent the Hudson River, which runs through eastern New York in the United States.



Alternate Logos
Scottie and full text is used on stationery elements



Scottie by itself is used as a display on print and digital

Typefaces

Color set: Core

Color set: Supportive




Stationery
Cover Letter, business card and envelope

Menus



Mercandise



Social Media



About



_

HI THERE!
Thank you for visiting my website. I am passionate about creating meaningful designs that inspire others. Focused on multifaceted results from initiation to completion. 

I received a Bachelor of Fine Arts in Graphic Design, a minor in Digital Design and Fabrication (3D Printing) with Honors from the State University of New York at New Paltz. I additonally studied Communication Design on exchange from Duncan of Jordanstone College of Art and Design at the University of Dundee, Scotland. 

Interested in working together? Let’s chat ︎

*Captured in Alberta, Canada circa 2019


Currently & Noteworthy



Working ︎
Production Designer at the George Eastman Museum
&
Freelance Graphic Designer at Add Red, Print, Copy, Fax and More!

Previously at CHIEF Supply, American Farm Bureau Federation, the Smithsonian Center for Folklife and Cultural Heritage and Wegmans Food Markets

🌞 Reading ︎  
Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America

Continuation of learning ︎
Foundation HTML, CSS + Javascript with SuperHi

Skillshare Digital Illustration courses 

Podcasts/Audible I am listening to ︎
- How I Built This with Guy Raz
- No Such Thing As A Fish
- Overtime by Dribbble
- Design Matters with Debbie Millman
- Making History by BBC Radio 4
- Dare to Lead by Brené Brown
Other Achievements ︎
AIGA Member
The Professional Association for Design
Upstate New York Chapter
April 2018 – Present

SUNY New Paltz Honors Program,
August 2015 – May 2018

SUNY New Paltz Design Society
Vice President (Member 2014-2017)
Jan 2016 – December 2017

Designer for Dundee University’s Student Run Magdalen Magazine, Jan 2017 – May 2017


2013 Best of Photography Honorable Mention
by Photographer’s Forum
*Captured in Delphi, Greece circa 2012


︎ ︎ ︎ ︎ ︎
© VICTORIA FALCO 2019.